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Contact Me
6946 Calhoun Ave Van Nuys, CA 91405 United States [email protected] +18184290049
Follow Us
Get in touch
WordPress theme customization

WordPress theme customization

The classic way of wordpress theme customization is to create child theme and move templates there to keep on safe side from being overwritten while theme or plugin updates.

In some cases parent theme solutions can not be hooked from anywhere else because of wordpress hooks and filters are missing in parent theme functions. In the worst case changes should be made in parent theme files directly and track change history. This will help wordpress developer to move  custom code to the right place. 

In some cases javascript or JQyery or CSS can make adjustments to UI and there will be no need to make changes in parent theme

While  wordpress theme customization process settings or options becomes must. Lets assume you want to enable a banner while sale period and then hide it, upload banner image on your own or edit some text instead of hiring developer over and over again to make small changes related to texts and media. 

WordPress is not only about blogging and ecommerce platform, in some cases business owners need separate pages to store different formatted data or display some reports

There are endless wp modules and plugins to create any page you require not telling about custom codding.

Custom codding on wordpress platform still requires following wordpress standards, as after custom code you may want to use a plugin for other reasons which somehow is related to this customization – as a result all sub systems and sub modules must talk in the same language.

One of must important feature of a wordpress theme is SEO friendly component – if you buy premium theme  

Using a premium WordPress theme is not inherently bad for SEO. Many premium themes are well-designed with SEO in mind, offering features like responsive design, clean code, and fast loading speeds, which can positively impact search rankings. However, there are potential drawbacks if the theme is not chosen or used carefully:

Pros of Using Premium Themes for SEO:

  1. Optimized for Speed and Performance: Many premium themes are built with speed optimization techniques like minified CSS/JS and lightweight design, which help improve page loading times.
  2. Responsive Design: Most premium themes are mobile-friendly, a critical factor for SEO as search engines prioritize mobile-first indexing.
  3. SEO-Optimized Code: Well-developed premium themes often include semantic HTML5 and structured data markup, improving search engine crawlability.
  4. Customization Options: Premium themes provide tools to customize meta tags, titles, and schema, which are essential for SEO.

Potential Drawbacks:

  1. Bloat from Unused Features: Some premium themes come packed with unnecessary features or third-party plugins that add bloat, potentially slowing down your site and negatively affecting SEO.
  2. Overuse or Lack of Uniqueness: If a theme is overly popular and not customized, your website might look too similar to others, which could impact branding and user engagement.
  3. Poor Coding Practices: Not all premium themes are created equal. Some may have poorly written code, which can hinder performance and SEO.
  4. Dependence on Updates: If a premium theme is not updated regularly, it may become incompatible with WordPress or modern SEO practices.

Tips for Ensuring Good SEO with Premium Themes:

  1. Choose a Reputable Developer: Select a theme from well-known marketplaces like ThemeForest, Elegant Themes, or StudioPress, and check reviews and ratings.
  2. Evaluate for SEO Features: Look for built-in SEO features like schema markup support, fast loading speeds, and responsive design.
  3. Minimize Bloat: Disable or remove unnecessary features or plugins bundled with the theme.
  4. Customize for Uniqueness: Personalize your theme to stand out from others and align with your brand identity.
  5. Test Performance: Use tools like Google PageSpeed Insights or GTmetrix to test the theme’s speed and performance.

A premium theme can be a great choice for SEO if it is well-coded, lightweight, and used strategically. Always perform due diligence before purchasing and regularly monitor your website’s SEO performance after implementation.

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